Brand Strategy, Brand Identity, Visual Design & Marketing
AL MAAJ Oil Rigging & Construction
Aaron Robertson
Ammar Mahe
Ammar Maher, CEO of AL MAAJ oil rigging and construction, was referred to Robertson Branding for help with developing his brand identity and positioning among the oil rigging and construction market.
Ammar aspired to create a scalable brand with the potential for one day taking his business overseas. To do this, he would need an identity that translates well in both target languages. Ammar also wanted to position his company as a much more reputable oil rigging and construction choice than his competitors in Iraq.
We quickly learned that Ammar’s positioning goal came to fruition by simply having a brand identity system in place. While many of his competitors were general contractors, AL MAAJ wanted to be a polished company.
We started with building a mood board of photography to capture Ammar’s look and feel for the brand. Then, once we settled on a direction, we designed a logo that would resonate with Ammar’s target audience. Then, after many iterations, we settled on a mark and typographic treatment that translated into English and Arabic seamlessly.
In light that AL MAAJ’s competitors had no formal branding, Ammar’s business shined as the more reputable solution. Furthermore, the branding created for AL MAAJ carried across all customer-facing touchpoints, including stationary, construction flags, and more.
Consultant | Better CX and CRO
Working with Aaron gave me more than just a brand positioning statement.
I went from struggling to do it all by myself to gaining incredible insight into customer needs and even my own offer -- in just two sessions.
Aaron's framework for defining your X-factor is brilliant, and he offers the perfect workshop for anyone looking to make their message resonate.
CEO, Founder SuccessMode, LLC
One of the significant benefits of working with Aaron is his strong team spirit. He is a talented collaborator who asks a lot of questions, listens well, and provides intelligent insights and creative solutions. After we finalized our designs and pages, he conducted User-testing using a prototype and compiled the data for solving potential problems and disconnections in our user experience.
CEO, Be Present Life Coaching
Here’s the most priceless deliverable that I received from hiring Aaron Robertson as my Brand Consultant: Confidence. Not only did he efficiently complete an entire rebrand in 2 months, he did this with an extremely high interest in truly understanding the “why” of Be Present.
Director Of Programming | Unity Online Radio
I worked with Aaron for years at Hay House and when I left in June 2017 I turned to Aaron for help with a new web site. Aaron came up with an amazing design and worked with me on pricing. I was so happy with the experience and I would recommend Aaron for any creative logo development or web design. He is extremely talented, creative and easy to work with.
CEO | eCaptions
Aaron has done a great job of creating marketing graphics for me. He is very pleasant to work with as well as quick, finishing projects in a timely manner. I will definitely continue to use him, I enjoy his creativity.
