Brand Strategy, Brand Identity
Be Present Life Coaching With Brian Mims
Aaron Robertson
Brian Mims
Brian Mims is the CEO and primary life coach at Be Present Life Coaching. Be Present strives to empower individuals to have more presence in their everyday lives through hands-on, one-on-one coaching. Brian came to Robertson Branding to help him fine-tune his business’ strategy and build a brand identity that attracts his desired clientele and adequately represents his core values.
Definition, clarity, and understanding were the three main goals of the project. Be Present needed to clearly define what the vision, mission, and values were for the business. Furthermore, Brian needed clarity and understanding on who his target audience was and how he needed to show up for them.
Robertson Branding guided Brian through a three-day brand strategy workshop. This workshop helped him discover his true vision for the company and define aspects of his business he previously hadn’t. We also led Brian through an extensive exercise to illustrate his target audience by creating an ideal customer avatar.
Finally, once we set all the foundation strategies in place, Robertson Branding designed a visual identity to position him in the right light for his targeted audience.
As a result of the strategy workshop and branding process, Brian formulated a focused marketing plan and took his brand to social media servicing his newly defined target audience.
Consultant | Better CX and CRO
Working with Aaron gave me more than just a brand positioning statement.
I went from struggling to do it all by myself to gaining incredible insight into customer needs and even my own offer -- in just two sessions.
Aaron's framework for defining your X-factor is brilliant, and he offers the perfect workshop for anyone looking to make their message resonate.
CEO, Founder SuccessMode, LLC
One of the significant benefits of working with Aaron is his strong team spirit. He is a talented collaborator who asks a lot of questions, listens well, and provides intelligent insights and creative solutions. After we finalized our designs and pages, he conducted User-testing using a prototype and compiled the data for solving potential problems and disconnections in our user experience.
CEO, Be Present Life Coaching
Here’s the most priceless deliverable that I received from hiring Aaron Robertson as my Brand Consultant: Confidence. Not only did he efficiently complete an entire rebrand in 2 months, he did this with an extremely high interest in truly understanding the “why” of Be Present.
Director Of Programming | Unity Online Radio
I worked with Aaron for years at Hay House and when I left in June 2017 I turned to Aaron for help with a new web site. Aaron came up with an amazing design and worked with me on pricing. I was so happy with the experience and I would recommend Aaron for any creative logo development or web design. He is extremely talented, creative and easy to work with.
CEO | eCaptions
Aaron has done a great job of creating marketing graphics for me. He is very pleasant to work with as well as quick, finishing projects in a timely manner. I will definitely continue to use him, I enjoy his creativity.
