Brand Identity, Visual Design & Marketing
Diane Ray Media
Aaron Robertson
PK SON
Diane Ray
Diane Ray is an on-air personality that has worked with many different radio stations in the past. However, she is most notably known for her work as the Network Radio Manager/Producer for Hay House, Inc (a leading provider in the self-help, personal growth, and spirituality industry). After Diane departed from her role at Hay House Radio, she came to Robertson Branding to help build a personal brand.
Diane’s goal was to create an identity for herself that echoed her personality and showcase her impressive portfolio of voice over work. She also wanted to establish a digital experience that would allow her to share her latest ventures with her audience.
We wanted to give Diane a look that was as fun and outgoing as her personality. So to establish Diane’s visual identity, we listened to a library of her voice-work, taking note of how she sounded in all of her work overall. Then, we took those notes and applied theoretical color principles, developing a palette that encompassed her character perfectly.
Diane’s logo identifies her brand and takes on the mantel of explaining what she does without words. The microphone inside a “play button” more than obviously gives on-lookers a hint that Diane Ray is involved with an auditory industry. The website, built with growth in mind, was developed as a tool for Diane to communicate with her audience. Diane currently shares blog posts and recent episodes of BePresent: The Diane Ray Show that she now hosts on Unity Online Radio.
As a result of the project, Diane had a very successful website launch, ending in more followers and great engagement from current fans and previous guests. She is now using her platform to promote her newest podcast venture, Mind, Body, Spirit.Fm
Consultant | Better CX and CRO
Working with Aaron gave me more than just a brand positioning statement.
I went from struggling to do it all by myself to gaining incredible insight into customer needs and even my own offer -- in just two sessions.
Aaron's framework for defining your X-factor is brilliant, and he offers the perfect workshop for anyone looking to make their message resonate.
CEO, Founder SuccessMode, LLC
One of the significant benefits of working with Aaron is his strong team spirit. He is a talented collaborator who asks a lot of questions, listens well, and provides intelligent insights and creative solutions. After we finalized our designs and pages, he conducted User-testing using a prototype and compiled the data for solving potential problems and disconnections in our user experience.
CEO, Be Present Life Coaching
Here’s the most priceless deliverable that I received from hiring Aaron Robertson as my Brand Consultant: Confidence. Not only did he efficiently complete an entire rebrand in 2 months, he did this with an extremely high interest in truly understanding the “why” of Be Present.
Director Of Programming | Unity Online Radio
I worked with Aaron for years at Hay House and when I left in June 2017 I turned to Aaron for help with a new web site. Aaron came up with an amazing design and worked with me on pricing. I was so happy with the experience and I would recommend Aaron for any creative logo development or web design. He is extremely talented, creative and easy to work with.
CEO | eCaptions
Aaron has done a great job of creating marketing graphics for me. He is very pleasant to work with as well as quick, finishing projects in a timely manner. I will definitely continue to use him, I enjoy his creativity.
