Brand Identity, Visual Design & Marketing
Jim Vish and Associates
Aaron Robertson
Sandra Vish
Jason Biggs
Stephen Morton
Jim Vish & Associates (JV&A) is a small family-owned business that provides medical facilities with bariatric surgical straps. Sandra Vish (their top sales rep) came to Robertson Branding to create marketing materials promoting their surgical belts.
The primary goal for JV&A was to expand their client base and provide their product to more medical facilities outside of their current clients.
During our discovery session with Sandra, we learned that the business had no formal branding and would need that if the marketing was to take off. Upon further discussions with Sandra, we concluded that the straps weren’t Jim Vish & Associates’ only products.
To help JV&A achieve their goal, Robertson Branding proposed creating a multi-tiered brand using JV&A as the umbrella company.
We named and branded the bariatric straps as Sani-Strength. The name stem from the words sanitation and strong. We created an entire brand and handled the visual identity, product photography, package labeling, web experience, and marketing materials.
As a result of JV&A and Robertson Branding’s work, Sandra had all the necessary materials to obtain new contracts successfully. In addition to having a polished branding experience for their flagship product, JV&A also had a visual guide for creating new products and selling them under their umbrella company.
Consultant | Better CX and CRO
Working with Aaron gave me more than just a brand positioning statement.
I went from struggling to do it all by myself to gaining incredible insight into customer needs and even my own offer -- in just two sessions.
Aaron's framework for defining your X-factor is brilliant, and he offers the perfect workshop for anyone looking to make their message resonate.
CEO, Founder SuccessMode, LLC
One of the significant benefits of working with Aaron is his strong team spirit. He is a talented collaborator who asks a lot of questions, listens well, and provides intelligent insights and creative solutions. After we finalized our designs and pages, he conducted User-testing using a prototype and compiled the data for solving potential problems and disconnections in our user experience.
CEO, Be Present Life Coaching
Here’s the most priceless deliverable that I received from hiring Aaron Robertson as my Brand Consultant: Confidence. Not only did he efficiently complete an entire rebrand in 2 months, he did this with an extremely high interest in truly understanding the “why” of Be Present.
Director Of Programming | Unity Online Radio
I worked with Aaron for years at Hay House and when I left in June 2017 I turned to Aaron for help with a new web site. Aaron came up with an amazing design and worked with me on pricing. I was so happy with the experience and I would recommend Aaron for any creative logo development or web design. He is extremely talented, creative and easy to work with.
CEO | eCaptions
Aaron has done a great job of creating marketing graphics for me. He is very pleasant to work with as well as quick, finishing projects in a timely manner. I will definitely continue to use him, I enjoy his creativity.
