Brand Strategy, Brand Identity, Visual Design & Marketing
SuccessMode
Aaron Robertson
Roan Browne
PK Son
Robert Prislupsky
Austin Wood
Roan Browne came to Robertson Branding for help with his newest business venture. Being an advocate for mindset training, Roan had an idea for an app and brand that would enable users to step into a mindset of success through affirmations and goal setting. SuccessMode is an app that allows users to set life goals, create affirmations, and use a set of specialized tools that will help condition their mindset for success.
The goal of SuccessMode was to create a brand and app that would harvest a mindset of success from the users who used it. Roan is passionate about helping others achieve their goals, and so it was my goal to help him build a platform that would allow him to do so.
I approached the brand’s design from the aspect of achievement. I emphasized what the outcome could be for those who adopted the SuccessMode mindset. With inspirational photography and a vibrant color palette, I created a look and feel that was motivational and encouraging.
After strategic planning and design, I used preliminary prototypes of the app to test the target audience. I observed their interactions and received their feedback. After analyzing user feedback, I started implementing different features and finalized the design. Finally, once the app’s development was completed, we launched it in Apple’s app store.
Previous to the design and development of the SuccessMode app, Robertson Branding in partnership with PK Son (Almost Inevitable Design) designed an entire web experience to promote and educate users about the brand and app. In addition, the website was created to collect emails and build a marketing list to email once the app launched.
After the launch of the app, SuccessMode procured an overall rating of 4.3 stars and gleaming reviews from its users.
Consultant | Better CX and CRO
Working with Aaron gave me more than just a brand positioning statement.
I went from struggling to do it all by myself to gaining incredible insight into customer needs and even my own offer -- in just two sessions.
Aaron's framework for defining your X-factor is brilliant, and he offers the perfect workshop for anyone looking to make their message resonate.
CEO, Founder SuccessMode, LLC
One of the significant benefits of working with Aaron is his strong team spirit. He is a talented collaborator who asks a lot of questions, listens well, and provides intelligent insights and creative solutions. After we finalized our designs and pages, he conducted User-testing using a prototype and compiled the data for solving potential problems and disconnections in our user experience.
CEO, Be Present Life Coaching
Here’s the most priceless deliverable that I received from hiring Aaron Robertson as my Brand Consultant: Confidence. Not only did he efficiently complete an entire rebrand in 2 months, he did this with an extremely high interest in truly understanding the “why” of Be Present.
Director Of Programming | Unity Online Radio
I worked with Aaron for years at Hay House and when I left in June 2017 I turned to Aaron for help with a new web site. Aaron came up with an amazing design and worked with me on pricing. I was so happy with the experience and I would recommend Aaron for any creative logo development or web design. He is extremely talented, creative and easy to work with.
CEO | eCaptions
Aaron has done a great job of creating marketing graphics for me. He is very pleasant to work with as well as quick, finishing projects in a timely manner. I will definitely continue to use him, I enjoy his creativity.
