Brand Identity

The Anchor San Diego

The Client

The Anchor San Diego
Anchor Academy

Collaborators

Aaron Robertson
Christopher Higginbottom

Rebranding Faith and Education: Transforming The Anchor San Diego

The Anchor Church is a United Pentecostal Church located in the heart of San Diego. In addition to being a church, The Anchor San Diego is a Christian private school that focuses on Christ-centered education with an emphasis on entrepreneurship. The Anchor San Diego approached me to help them with their school’s visual identity and, in discovery, learned that the church also needed a brand refresh. My work with The Anchor San Diego resulted in a church and school branding that took on a more modern feel and now looks more closely related to each other. Once both visual identities were created, I established brand guides for each and designed a social media ad for the school to start its marketing efforts.

Light Sea Green
#1fa4a1
Dark Cornflower
#1e3d76
Manatee
#8f99ac
Davys Grey
#4b505b
Black
#000000

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