Brand Strategy, Brand Identity, Visual Design

The Creative Crossing

The Client

The Creative Crossing

Collaborators

Aaron Robertson
Breanna Robertson

Launching a Creative
Brand & Podcast

The Creative Crossing is a podcast where business smarts and creative hearts cross paths to take creative entrepreneurs to the next level, hosted by Robertson Branding's own Aaron Robertson and his wife, Breanna. The Creative Crossing is a passion project that Aaron and Breanna started, sharing their knowledge with industry newbies and coaching seasoned professionals to take the next step in their careers.

The Goal

Aaron and Breanna want to build a creative hub of resources that graphic designers and entrepreneurs can take advantage of for help in their careers and businesses.

Our Solution & Results

We started with building a brand identity with an approachable look with an emphasis on creativity to position The Creative Crossing as a resource to their target audience. Next, we created a web experience for their listeners that promoted engagement and a central location to download free resources and book coaching sessions.

Robertson Branding also strategized and prepared a five-day marketing campaign count-down leading to the official launch of the podcast. At the end of the campaign, Robertson Branding launched the podcast with a Facebook live event where the two hosts engaged in a Q&A session about their new venture.

As a result of Robertson Branding's efforts The Creative Crossing achieved the goals set by the client and made the strong foundations needed to maintain a platform for sharing knowledge with the communities they desired to serve.

Bleu De France
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Persian Green
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Rebecca Purple
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Columbia Blue
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Lavender Gray
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Dutch White
#e5d3b3
Roman Silver
#8a8b95
Persian Indigo
#2a006b

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