Brand Strategy, Brand Identity, Visual Design & Marketing
The Creative Crossing
Aaron Robertson
Breanna Robertson
The Creative Crossing is a podcast where business smarts and creative hearts cross paths to take creative entrepreneurs to the next level, hosted by me and Breanna (my wife). The Creative Crossing is a passion project that Breanna and I started, sharing their knowledge with industry newbies and coaching seasoned professionals to take the next step in their careers.
Breanna and I wanted to build a creative hub of resources that graphic designers and entrepreneurs can take advantage of for help in their careers and businesses.
Working closely with Breanna, I started with building a brand identity with an approachable look with an emphasis on creativity to position The Creative Crossing as a resource to their target audience. Next, I created a web experience for our listeners that promoted engagement and a central location to download free resources and book coaching sessions.
Breanna and I also strategized and prepared a five-day marketing campaign countdown leading to the official launch of the podcast. At the end of the campaign, Robertson Branding launched the podcast with a Facebook live event where Breanna and I engaged in a Q&A session about our new venture.
As a result of our combined efforts, The Creative Crossing achieved the goal we had set and made the strong foundations needed to maintain a platform for sharing knowledge with the communities we desired to serve.
Consultant | Better CX and CRO
Working with Aaron gave me more than just a brand positioning statement.
I went from struggling to do it all by myself to gaining incredible insight into customer needs and even my own offer -- in just two sessions.
Aaron's framework for defining your X-factor is brilliant, and he offers the perfect workshop for anyone looking to make their message resonate.
CEO, Founder SuccessMode, LLC
One of the significant benefits of working with Aaron is his strong team spirit. He is a talented collaborator who asks a lot of questions, listens well, and provides intelligent insights and creative solutions. After we finalized our designs and pages, he conducted User-testing using a prototype and compiled the data for solving potential problems and disconnections in our user experience.
CEO, Be Present Life Coaching
Here’s the most priceless deliverable that I received from hiring Aaron Robertson as my Brand Consultant: Confidence. Not only did he efficiently complete an entire rebrand in 2 months, he did this with an extremely high interest in truly understanding the “why” of Be Present.
Director Of Programming | Unity Online Radio
I worked with Aaron for years at Hay House and when I left in June 2017 I turned to Aaron for help with a new web site. Aaron came up with an amazing design and worked with me on pricing. I was so happy with the experience and I would recommend Aaron for any creative logo development or web design. He is extremely talented, creative and easy to work with.
CEO | eCaptions
Aaron has done a great job of creating marketing graphics for me. He is very pleasant to work with as well as quick, finishing projects in a timely manner. I will definitely continue to use him, I enjoy his creativity.
